The issue was due to the headline implying that Bayes' theorem was an "obscure math theorem". The reason it produced so much heat is the phrase is debatable in meaning, like "the dress".
Baye's theorem is certainly well known for a theorem, it is taught in many introductions to stats classes. But then again, what percentage of the population would have taken stats classes, not a huge amount? What percentage of the population is low enough to qualify for something to be called "obscure" anyway?
Perhaps you think the meaning is clear so let's change it around. Let's say the headline was Bayes' theorem is a "well-known math theorem". Do you honestly think no one would reply: "Well-known! I haven't heard of it before!!!"
The irony of all this is that journalists (including Tom) often get annoyed at readers who think that they write the headline of an article. Journalists know that it is usually the editor that writes the headline as they have direct experience of this. However, how common is this knowledge amongst the general population?
Saying this, I can also understand people's anxiety that the headline may be misleading. I do think it highlights a broader issue with the disconnect between headline writers and those who write the article.
*Some people were concerned that the phrasing of the headline made it sound like it was more difficult to understand which could put people off. Another way of looking at is that for many, maths seems difficult to understand and acknowledging this may make people feel more confident. I have no idea which way is the right way to look at this.
**This is the Japanese for "this is simple".